Measure and prove results
Which numbers matter, how to choose the right breakdown, and how to present results your board can understand.
4 lessonsAdvanced
What you'll learn
- Read reach, attention and action as different layers, instead of just the open rate
- Find the problem that the entire company number hides, breaking down by unit and shift
- Measure a series of communications as a campaign, not as separate mailings
- Set up the panel that answers the leadership question before it is asked
Who it's for
For those who already send and need to prove the result of the area. It helps to have taken previous courses.
Curriculum
- 1Beyond Open RateReach, attention and action: the three layers that tell different stories about the same send.soon
- 2The right breakdownWhy the company-wide number hides the problem, and how to break it down by unit, shift and position.soon
- 3Campaign and seriesMeasure a set of communications instead of an isolated send, from onboarding to the annual campaign.soon
- 4Lead to leadershipSet up the panel that answers the board's question before it is asked.soon