Reach the entire company
Choose channel by audience, talk to those who don't have a corporate email and ensure that the message actually gets through.
4 lessonsIntermediate
What you'll learn
- Choosing the right channel for each audience instead of repeating the same send to everyone
- Reach those who work in the operation, in the store and in the field, without corporate email
- Use registration to segment by sector, unit, shift and position
- Recognize what makes a communication fall into spam and what prevents it
Who it's for
For those who already send communications and want to increase the real reach of the area.
Curriculum
- 1A channel for each audienceWhen is email a solution, when is WhatsApp, when is Teams — and why forcing a single channel costs reach.soon
- 2Who doesn't have a corporate emailThe operations team, store and field: how to reach those who don't sit in front of a computer.soon
- 3Targeting that worksUse registration to your advantage: sector, unit, shift and position instead of sending everything to everyone.soon
- 4Arrive in inboxOwn domain, recognizable sender and deliverability basics that avoid the spam box.soon